Posts Tagged ‘fiearms’

Airgun selling strategies

by B.B.Pelletier

I attended a gun show this past weekend; and on the first day, I noticed something that I’ve seen for many years but never appreciated. Most of the people who attend gun shows don’t know what airguns are worth. You can benefit from that.

Nobody knows what airguns are worth!
Across the aisle from me, a dealer had a Daisy model 21 double-barreled gun laid out. When I examined it, I noticed that it was really beat-up. It was a 20 percent gun, at best.

The dealer said he wanted a thousand dollars for this gun, because he’d seen one new in the box selling for $3,500 on the internet. He knew his was a junker, but he figured it must be worth that much at least.

He probably saw the asking price for the new-in-the-box gun. There are lots of outrageous prices like that online, and they usually never get a nibbler. But some people use those bogus prices as their starting point, and this dealer was one of them.

I’ll be attending the Roanoke Airgun Expo in a couple weeks, and I expect to see half a dozen to twenty model 21 Daisys, ranging from $300 for beaters, like the one I described, up to perhaps $1,400 for one like-new in the box. Yes, the price spectrum is really that broad, but it doesn’t continue on up into the stratosphere like many people hope and dream.

So, here’s an idea. Get a real cheap model 21 and bring it to a gun show! While you’re at it, there are many more airguns you can dispose of in this manner.

Airguns that firearms people like
You can’t go wrong with any of the Winchester-marked Diana breakbarrels. At the gun show, they think the name adds value. So your $200 Winchester 427 is now worth $250 or even more.

Older Benjamins and Crosmans always seem to go well. Since I am old myself, let me explain that by old I mean pre-1960. Pre-war is even better. And by pre-war, I mean before World War II.

Older and classic Daisys sell well. Older Daisys command attention wherever they are. But there are classic guns that don’t have to be old. The No. 25 is the poster child of all classic BB guns, and guns made in Rogers in the 1970s are very attractive to non-airgun buyers. You can pick them up cheap everywhere and make a nice profit when you sell them to someone who doesn’t know how common they are.

Another certain seller is an older, well-made gun like a Webley Senior or a Tell III. However, you have to buy them right, because gun show guys just don’t understand $300 pellet guns. Guns like the Weihrauch HW 45 (Beeman P1) are not so good, because you’ll usually have to pay too much to get them; or if you do get one right, it’ll be too hard to explain it to a non-airgunner.

But whatever you bring has to function, because these guys don’t want to collect them. They’ll be reliving their childhood with the treasures they buy from you. Spend the money to get them sealed and working before you lay them out, and you’ll be surprised at the response you get.

Older, vintage-looking guns
There’s a small market for wall-hangers at gun shows. I recently sold several cheap shotguns to guys who just wanted them as accent pieces for the wall. Well, what about older Daisys and Kings that reek of the 1920s? What about a real old Benjamin model D that isn’t worth fixing, but has great lines? Just be sure to pay pennies for guns like this, because you’ll sell them for pennies, as well.

Safety first
One thing you absolutely cannot do at a gun show is dry-fire an airgun. People do it at airgun shows, and I think some folks believe it’s okay. If you do it even one time at a gun show, you’ll be ejected from the show and banned from returning.

Become “the airgun guy”
Pick a gun show and attend it regularly. Soon, the dealers and veteran attendees will know you as the airgun guy. Whenever someone brings an airgun to the show, they’ll be directed to your table. Whenever someone asks about where the airguns are, they’ll be sent to you. You won’t have much competition at most of the smaller gun shows, from what I’ve seen.

The more regularly you attend a show, the more traffic you’ll build. These are people who will come to the show just because they know you’ll be there. They may have a gun that needs to be fixed or they may have just bought a collection that included airguns. Whatever the connection, if you’re the airgun guy, all the business will come to you.

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