by B.B. Pelletier
Photos by Earl “Mac” McDonald
This is the second of my reports on the 2012 SHOT Show. There will certainly be at least one more after this, and perhaps even more, as there’s simply too much new information to pack into a single report.
The state of the airgun industry in 2012
Before I get to some specifics, I want to make a general observation. This year’s SHOT Show was different for me in a major way, because I saw for the first time that firearms shooters are beginning to understand airguns as never before. In the past, I always had to start my explanations with the cooling of the earth’s crust and then progress through the age of the dinosaurs because each firearms person I talked to thought of airguns as either toys or BB guns. This year, a lot of them were clued-in on what’s happening. They weren’t surprised by the accuracy we get, and they knew about big bores. A lot of them had some airgun experience and more than a few asked me the same kind of questions that I get from long-time readers of this blog.
That tells me the day of the airgun has finally dawned in the U.S. Instead of 25,000 to 50,000 active shooters (at best!), we will now see an influx from over 5 million active firearm shooters who are ready to augment their shooting experience with airguns. I’m already getting calls and emails from state departments of wildlife resources, asking about the issues of incorporating airguns into their hunting seasons.
It has been a long haul to get to this point, but we’re now seeing the start of the harvest of all the work that’s been done over the past 40 years — starting with Robert Beeman in the early 1970s. The job is now to manage this growth and provide useful information to the tens of thousands of new airgunners who are flooding in the doors.
Let me reflect on how the industry seems to be reacting to this trend. Some companies have been on board for many years and are poised to ride the new tidal wave of business as far as they can. Other companies are aware that airguns are very hot, but they’re foundering, trying to understand them. Let me say right now that it’s not as easy as you think!
The readers of this blog are among the most clued-in airgunners in the world. But they’re unique, and they do not represent the true market. The demographic of a new airgunner is a man (usually) in his late 20s to late 40s who is most likely a fan of AR-type rifles and Glock-type pistols. He wants repeaters, semiautos and he thinks that a five-shot group is the gold standard of any gun. Velocity impresses him, and he isn’t comfortable with the term kinetic energy.
Things like good triggers and good sights are not an issue with this customer until he experiences bad ones. His ARs have decent triggers off the rack, and he can choose from many drop-in triggers that are much better. When he encounters a spring-piston gun with a horrible trigger that cannot be easily modified, he’s surprised.
He does not use the artillery hold, and he equates all airguns to be alike in terms of performance. When he learns about precharged guns, he’s put off by the additional equipment he must buy. Spring-piston guns seem the best to him for their simple operation, and he doesn’t appreciate the fact that they’re also the most difficult airguns to shoot well.
That’s the customer who’s coming to airguns today, so that’s the person airgun manufacturers have to deal with. If you have wondered why many of the new airguns are what they are — this new-customer profile is the reason.
Okay, I’ve talked about those companies that get it and those that are struggling to understand. There’s one more type of company out there. I like to call them the “gloom and doom company” or the “zero sum company.” They’re firmly entrenched in the 1970s and cannot take advantage of this new windfall of business. They either fired their engineers years ago or they let them all retire, and now they couldn’t build a new airgun to save their lives. As far as they’re concerned, there are only 25,000 airgunners in the United States and it’s the NRA’s responsibility to identify and train them so these companies can sell them some guns.
They think of marketing in 1950’s terms, when a simple paint job and some sheet metal was enough to create a new product. Their “secret” business plan is to buy guns made by other manufacturers and have their name put on. If you’re a collector, better buy up the guns these guys sell because in 10 years their name will be a memory.
That’s enough of the big picture. Let’s see some more products.
More from Crosman
Many of you saw the list of new Crosman products Kevin posted last week, so the few that I show here are by no means all there is, but they’re the highlights. Crosman had about half the new airgun products at the entire SHOT Show.
New tan M4-177 and carry handle
The M4-177 multi-pump that I recently tested for you is going to be very popular this year. Crosman is also offering it as an M4-177 Tactical air rifle with a new carry handle that replaces the rear sight for improved sighting options. I think this gun will be in their lineup for many years to come.
The M4-177 now comes as this tactical model in tan with a carry handle.
I mentioned to Crosman’s Ed Schultz that this rifle looks like the A.I.R.-17 of the 1990s, but done better. He said he always wanted to update that design, and that is exactly what this is. So, what he said next came as no great surprise.
I shared my thoughts on a 2260 made as a multi-pump in .25 caliber, and Ed told me that was how the rifle was originally created (not in .25, however). The CO2 version was an afterthought that got put into production, while the multi-pump version languished in the Crosman morgue. I told him that I thought the time was ripe to bring it back as an upscale hunting rifle, and he seemed to agree. We can only hope.
Carbon fiber tank
As Crosman extends their capability into PCP guns, they know shooters are always looking for better options for their air supply. Besides the new butterfly hand pump I showed you last time, they’ll also be adding a long summer-sausage black carbon fiber tank with increased capacity over their current tanks. This is a 300-bar tank that has 342 cubic-inch capacity. It comes in a black nylon carrying case with sling for field transport.
More air for you! New Benjamin carbon fiber tank will help you take your PCPs further afield.
Benjamin Nitro Piston breakbarrel pistol
The Benjamin NP breakbarrel pistol certainly has people talking on the internet. This is the first commercial gas spring application in a pistol, I believe. The most distinctive feature is a cocking aid that can either be detached or left in place while shooting. That reminds us that this pistol is going to be hard to cock, but I’ll test one for you so we’ll all know just how hard.
New Benjamin Trail NP pistol is a breakbarrel with a gas spring. The cocking aid can be detached or left in place while shooting.
Crosman 1720T PCP pistol
Everybody was ready to jump down Crosman’s throat for creating the 1720T PCP pistol. They wondered with the .22-caliber Marauder pistol and the .177-caliber Silhouette PCP pistol already selling, why was this one needed? As Ed Schultz explained it to me — this one is for field target. It’s a .177 (naturally) that produces just under 12 foot-pounds through a shrouded Lother Walther barrel. It can be used for hunting, but field target was its primary purpose. They worried about the shot count with the Silhouette; but with this one, power was the criterion. Look for about 800 f.p.s. with a 7.9-grain Premier. And the trigger is the same as the Marauder, so excellent operation there.
The new Crosman 1720T PCP pistol is meant for field target competition. It will also work well for hunting.
Crosman MAR 177 PCP conversion
The Crosman MAR-177 PCP conversion is another new product that has a lot of people talking. This AR-15 upper converts your .223 semiauto into a .177 PCP repeating target rifle. Because it’s on an AR platform, almost everybody expects it to be semiautomatic — including those who should know better. This rifle is a bolt action that cocks and loads via a short pull on the charging handle.
This conversion is an Olympic-grade target rifle for a new official sport that Scott Pilkington and others have been promoting for several years. It will take the U.S. battle rifle back into the ranks of target shooting. However, the look of the gun has many shooters totally confused. I was even asked at the show if I thought Crosman should have come out with an “everyman’s” version of the gun first. That would be like asking whether Feinwerkbau missed the boat by not first making their 700 target rifle in a $300 version for casual plinkers.
The MAR-177 PCP conversion is an upper for your target-grade lower. Plan on investing about another $1,000 in a good lower if you hope to compete.
Crosman TT BB pistol
It’s all-metal and a good copy of the Tokarev pistol. The weight is good and the gun feels just right. This will be one to test as soon as possible.
Crosman’s TT Tokarev BB pistol is realistic and looks like fun.